mms to Unveil New Watchpoints Product

Wireless News
05-06-2011
mms to Unveil New Watchpoints Product
Type: News

mms, a provider of mobile engagement and messaging solutions, announced that it will launch its new Watchpoints product in May, a social viewing application for watching and interacting with your favorite television shows.

According to a release, the new proprietary Watchpoints technology autonomously monitors TV content as it simultaneously detects what show a viewer is watching by using mms' Audio Thumbprinting technology on their mobile phone, tablet or laptop. Once it has validation someone is tuned in to a program, Watchpoints creates a new second screen layer around the content for viewers to interact with on their mobile device. Just as Facebook places and Foursquare have created a virtual layer for the real world, Watchpoints creates a virtual layer for television.
Watchpoints creates a platform for interactivity and daily quests that drive engagement. Editorial content, user-generated content and advertising comprise the Watchpoints homescreen with elements that include viewer comments, show tune-in reminders; show-info; SMS voting; trivia games; sweepstakes; moderated chats; downloadable content and more. Watchpoints users can update and post all activity news on Facebook and Twitter walls. Viewers are rewarded for engagement with Watchpoints they can redeem for physical or digital goods and services.

According to a recent Yahoo study (01/2011) over 86 percent of viewers have their cell phones in their hands while watching TV. Nielsen has reported that 59 percent of U.S. Internet users browse the Internet and watch TV simultaneously (Nielsen, 2010) it via their mobile devices.

Watchpoints can create communities of people who want to discuss a show, topic, genre, anything. It can make it easier for them to tweet and post about it. For advertisers, the new Watchpoints technology enables them to interact with the audience on the second screen directly - offering value added services and show-related products that are engaging and relevant to the viewers.

"Watchpoints gives viewers a richer television experience by engaging them in real time with fun and rewarding ways to interact with content over their mobile devices without fast-forwarding through ads or sponsor messages," said Kai Buehler, CEO of mms North America. "Watchpoints' unique audio-matching technology creates an exciting platform for interactivity and daily quests that drive engagement."

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